Background: Al Akaria Real Estate Development have undertaken the development of a mixed use residential community project in the emerging Northern corridor of Riyadh and required the support of a professional real estate consultancy and creative / branding agency to develop the inaugural public launch offering.
Deliverables: Our assignment included detailed Project, Marketing, Sales, Customer Management and Creative Communication strategy and implementation.
January 24, 2018January 26, 2020
Sales & Marketing Strategy
To conceptualize and develop the launch strategy and marketing communications program for the the Al Dhahia Residential Community, located within the Al Remal District of North Riyadh, Saudi Arabia
Develop and implement the Sales & Marketing Strategy for launch including the development of the branding and creative campaign across mass & digital media, social media, public relations and events.
March 2017 - December 2017