Background: Apex Real Estate is a UAE based real estate develop that delivers high quality master planned communities with unique designs. Apex Real Estate are developing the Royal Gardens project, a 6 million square foot situated in Mohammed Bin Rashid City’s District 11. The project features a fully serviced master planned community comprising of townhouses, semi-detached villas as well as multi-sized villas. The 3-6 bedroom residential units feature multiple amenities and conveniences in a low density area.

Deliverables: Our assignment with Apex Real Estate included the development of the corporate Apex brand, the development of the Royal Gardens market entry strategy and  commercial strategy, branding, communication, in-market activation including the Cityscape Global Exhibition & Event Management, stand design, production, video walk-through and marketing campaigns