Background: While most companies in the sector are trying to change and save the world, or provide waste management solutions, AVERDA are doing both. AVERDA believe that both are intrinsically linked. No waste challenge is too big or small. If it requires AVERDA’S assistance, AVERDA will get it done, with no excuses. Serving 14 Cities, 9 Million people, 47,000 clients, AVERDA cleans and collects over 30 kilometers and 25,000 tons respectively of waste per day.
Deliverables: Our assignment with AVERDA focused on the development of a three pronged strategy which covered the sectors of ‘Business To Government’, ‘Business to Business’ and ‘Business to Consumer’, and how best to conceptualize, develop and implement the Marketing & Corporate Communications programs relevant to each of these target audiences to either create a powerhouse value proposition for market development, or further engrain our presence and expand our service offerings with existing clients.