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Background: Al Majed Properties have undertaken the development of an iconic mixed use Retail, Commercial and Residential Real Estate development project within the heart of Deira, Dubai.
Deliverables: Our assignment contained the crafting of the overall Retail Mall strategy, brand proposition, brand positioning, brand naming, brand identity and brand communications development.
January 16, 2018February 7, 2018
Burj Nahar Mall (Al Majid Properties)
United Arab Emirates
Sales & Marketing Strategy
To conceptualize and develop the launch strategy and marketing communications program for the Burj Nahar Mall, located along Muteena Road, within the bustling urban environment of Deira, Dubai.
Develop and implement the Marketing Strategy including the development of the branding and creative launch campaign across mass & digital media, social media, public relations and events.
March 2017 -Ongoing