Burj Nahar Mall

Background: Al Majed Properties have undertaken the development of an iconic mixed use Retail, Commercial and Residential Real Estate development project within the heart of Deira, Dubai. 
 
Deliverables: Our assignment contained the crafting of the overall Retail Mall strategy, brand proposition, brand positioning, brand naming, brand identity and brand communications development.

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Project details
Date:
January 16, 2018February 7, 2018
Client:
Burj Nahar Mall (Al Majid Properties)
Industry:
Retail
Geography:
United Arab Emirates
Detailed Deliverables:
Sales & Marketing Strategy
Print
Branding
Advertising
Webdesign
Social Media
Business Challenge:
To conceptualize and develop the launch strategy and marketing communications program for the Burj Nahar Mall, located along Muteena Road, within the bustling urban environment of Deira, Dubai.
Assignment Mandate:
Develop and implement the Marketing Strategy including the development of the branding and creative launch campaign across mass & digital media, social media, public relations and events.
Period:
March 2017 -Ongoing

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