CORE Fitness

Background: Core has been developed to offer a new fitness proposition in the heterogeneous gym club segment. The brand and retail concept are positioned as challengers in the market. As such, Core is a unique and exclusive Health & Fitness Centre, developed to provide its members with the training for ‘becoming a better version of themselves’ around three pillars – body, mind, and soul.

Deliverables: Visioning & Positioning I Brand Identity | Brand Guidelines | Marketing Strategy | Brand Assets Development | Website Design

Project details

Date:

June 22, 2020June 22, 2020

Client:

Aram

Industry:

Real Estate

Geography:

Saudi Arabia

Detailed Deliverables:

Sales & Marketing Strategy
Print
Branding
Advertising
Webdesign
Social Media

Business Challenge:

Core has been developed to offer a new fitness proposition in the heterogeneous gym club segment. The brand and retail concept are positioned as challengers in the market. As such, Core is a unique and exclusive Health & Fitness Centre, developed to provide its members the training for ‘becoming a better version of themselves’ around three pillars - body, mind, and soul.

Assignment Mandate:

Visioning & Positioning I Brand Identity | Brand Guidelines | Marketing Strategy | Brand Assets Development | Website Design

Period:

2019 - ongoing