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CORE Fitness

Background: Core has been developed to offer a new fitness proposition in the heterogeneous gym club segment. The brand and retail concept are positioned as challengers in the market. As such, Core is a unique and exclusive Health & Fitness Centre, developed to provide its members with the training for ‘becoming a better version of themselves’ around three pillars – body, mind, and soul.
 
Deliverables: Visioning & Positioning I Brand Identity   |   Brand Guidelines   |   Marketing Strategy   |   Brand Assets Development   |   Website Design
Project details
Date:
June 22, 2020June 22, 2020
Client:
Aram
Industry:
Real Estate
Geography:
Saudi Arabia
Detailed Deliverables:
Sales & Marketing Strategy
Print
Branding
Advertising
Webdesign
Social Media
Business Challenge:
Core has been developed to offer a new fitness proposition in the heterogeneous gym club segment. The brand and retail concept are positioned as challengers in the market. As such, Core is a unique and exclusive Health & Fitness Centre, developed to provide its members the training for ‘becoming a better version of themselves’ around three pillars - body, mind, and soul.
Assignment Mandate:
Visioning & Positioning I Brand Identity | Brand Guidelines | Marketing Strategy | Brand Assets Development | Website Design
Period:
2019 - ongoing
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