Background: Core has been developed to offer a new fitness proposition in the heterogeneous gym club segment. The brand and retail concept are positioned as challengers in the market. As such, Core is a unique and exclusive Health & Fitness Centre, developed to provide its members with the training for ‘becoming a better version of themselves’ around three pillars – body, mind, and soul.
Deliverables: Visioning & Positioning I Brand Identity | Brand Guidelines | Marketing Strategy | Brand Assets Development | Website Design
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