Dubai Institute of Design & Innovation

Background: TECOM Group have partnered with MIT and Parsons, New York to develop a ground breaking educational curriculum and facility within the Dubai Design District, which focuses on the ‘Jobs of the Future’ through the offering of the first of its kind, Bachelor of Design Degree within the region. Post the announcement of the project, Dubai Institute of Design and Innovation partnered with Andarakis Advisory Services to embark on a detailed strategy assignment to conceptualize and develop the marketing, student outreach (recruitment), and creative communication strategy, inclusive of market insight procurement via social listening research conducted across 11 markets, and detailed qualitative and quantitative research across 4 markets to test the advertising campaign.
Deliverables: Marketing, Student Outreach, and Creative Communication strategy and development, as well as Market Research methodology, stimulus, implementation, and analysis.

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