Background: Located amidst vibrant Dubai Marina and within a 10 minute drive from hot spots like Jumeirah Beach, Dubai Marina Mall and Dubai Media City, the Intercontinental Dubai Marina is the place to see and be seen. Natural light fills artfully designed interiors revealing a collection of contemporary sculptures. A Michelin-starred chef and expert sommeliers attract discerning diners to their nine restaurants and bars. Featuring its own Health Club, Spa and outdoor pool, the hotel is a destination in itself.
Deliverables: Our assignment with the Intercontinental Dubai Marina Hotel was our ‘test case’ creative brief to conceptualize, develop and execute the Hotel’s Valentines Day creative package across the Restaurant portfolio in February 2016. The creative idea focused on the concept of ‘sharing’ and included creative output incorporating print advertisements, and a full spectrum of digital marketing applications.