Background: The Saudi Industrial Property Authority (MODON) was established in 2001. MODON is responsible for the development of industrial cities with integrated infrastructure and services; whereas MODON has established industrial cities in various regions of the Kingdom, and is currently overseeing 34 existing and underdevelopment cities which include: Riyadh (1, 2 & 3), Jeddah (1, 2, 3 & 4), Dammam (1, 2 & 3), Makkah, Qassim (1 & 2), Al-Ahssa’(1 & 2), Madinah, Al-Kharj, Sudair, Al-Zulfi, Shaqraa, Dhurma, Hail, Tabuk, Ar’ar, Al-Jouf, Assir, Jazan, Najran, Al-Baha(1 & 2), Taif and Hafr Al-Baten. In addition, there are cities under planning and designing, which include: Salwa, Dhuba, Nawan, Military industries and, Jeddah 4. It is targeted that during the coming five years, the number of the industrial cities shall reach 40 cities with more than 178 million square meters of developed industrial lands.
Deliverables: Our assignment with MODON focuses on the conceptualization, development and execution of the ‘Living Community’ strategy, branding, creative communication, as well as signage and way-finding for the first of their model city developments in Jeddah 4. Andarakis Advisory Services were chosen to work alongside DDG North America as lead consultants for this assignment, with overall consultancy responsibility for the entire scope delivery, as well as with Cambridge 7 architectural firm in Boston, North America to deliver against the major marketing and sales infrastructure elements which will include a state of the art, digital and physical ‘Experience Centre’ on location in Jeddah 4.