Background: Line Investments & Property L.L.C. (L.I.P) a shopping mall development & management division of Abu Dhabi based Lulu Group International, is surging ahead into the future with an impressive line-up of malls in the Middle East Countries & India. Armed with a strategic vision of the times to come and extensive experience in retail business environments across the GCC, LIP’s expertise stretches over every conceivable area from strategic location, design, development, management and marketing. With over 8.6 million square feet under of retail space under management in the UAE, Qatar, Bahrain, Oman, and Saudi Arabia, as well as their initial entry into India, LIP is set to exceed 12 million square feet by 2018.
Deliverables: Our relationship with the Group has been based on a long – term program of collaboration, which has included the following projects, which have all included consultancy scope for corporate and marketing strategy, branding, creative communication, and tenant engagement programming:
The Mall extension project within Al Wahda Mall – Abu Dhabi, UAE
The Mall extension project within RAK Mall – Ras Al Khaimah, UAE
The Mall launch project for Barari Mall – Al Ain, UAE
The Mall launch project for Lulu Mall – Fujairah, UAE
The Mall repositioning project for Al Raha Mall – Abu Dhabi, UAE