Background: Oriental Pearl Real Estate Development is one of the new entrant Real Estate Developers in the United Arab Emirates, with a landmark project currently under concept design within District 11 of the Meydan project in Mohammed Bin Rashid City master plan. The ambition of this China based developer and investment group is to create a living community of multi family apartments aimed at the middle to upper middle – income segment, where affordability is a critical ‘Right to Win’. This mixed – use development has been created under the name ‘Royal Pearls’.
Deliverables: Our assignment with Oriental Pearl Real Estate Development has entailed a turnkey approach, including market entry consultancy for the Corporate Brand. For the project brand, Royal Pearls, our assignment scope has included sales, marketing and development strategy, branding, creative communication, digital marketing and media, web design and development, unit inventory pricing studies, as well as assisting the in-house team to execute across major events and exhibitions such as Citiscape Global, through the development and management of sub-contractors for event management, stand design & fabrication, scale model development, video animation and master plan fly-through visuals as well as the interior design for their sales center located within Meydan.