Background: JLL is a financial and professional services firm specializing in commercial real estate services and investment management. Across the Middle East, North and Sub-Saharan Africa, JLL is a leading player in the real estate market and hospitality services market. The firm has worked in 35 Middle Eastern and African countries and has advised clients on more than US$ 1 trillion worth of real estate, hospitality and infrastructure developments. JLL employs over 220 internationally qualified professionals embracing 30 different nationalities across its offices in Dubai, Abu Dhabi, Riyadh, Jeddah and Cairo. Combined with the neighboring offices in Casablanca, Istanbul, Johannesburg, Lagos and Nairobi, the firm employs more than 850 staff and provides comprehensive services in the wider Middle East and African (MEA) region.

Deliverables: Our assignment with JLL focused on the development of the ‘Investment Package’ communication materials for the presentation and sales process for the ‘U BORA’ building within Business Bay, Dubai, UAE. The project included the development of the investment prospectus, the advertising brochure, and the video animation to prepare a compelling story for overseas investors on the questions of ‘Why Dubai?’, ‘Why Business Bay?’ and ‘Why U Bora’.