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Tea Trading International – Vertea

Background: TTI is a joint venture between UAE’s Rise Group and China’s largest tea grower, Tenfu. The company exists to source, package, and distribute teas from around the world to the region, with a specific focus on Chinese teas. While Vertea is dedicated to green teas, The Leaf is a premium range of teas focusing on creating the tea experience for consumers.

Deliverables: Our assignment with TTI began with a strategic component of developing the market entry (go-to-market) strategies for the two brands. Upon approval of the strategy from the TTI board, we were asked to remain on board and deliver the packaging, communication, commercial, distribution partner alignment, and overall marketing deliverables.

  • Vertea
Project details
Date:
July 19, 2017June 29, 2022
Client:
The Leaf
Industry:
Fast Moving Consumer Goods
Geography:
UAE & GCC
Detailed Deliverables:
Strategy
Branding
Creative
Packaging
Photography
Advertisement
Digital
Social Media
Marketing Implementaton
Interim Management
Website:
www.teatrading.com
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