Background: Waterfront Market, the largest integrated fresh food retail outlet in the region, required the services of a professional strategy, marketing and creative firm to develop their strategy and implement key internal and external program to ensure depth of tenant engagement and increase footfall to this new destination in Deira, Dubai.
Deliverables: Our assignment included the development of the Waterfront Market Positioning and Strategy, Marketing Management, Creative Communication Strategy and Delivery, Social Media, Public Relations and Events Management.
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