From strategy to skyline.
We build strategy, brand and creative for governments, sovereign funds and private enterprises, and stay until it opens.
One firm. Four ways in.
Every engagement is filed under its primary scope. Pick a field to see the clients and projects inside it.
Corporate Transformation & Strategy
Business · Portfolio · Corporate brand
Projects & Destinations
Giga projects · Real estate · Destinations
Concept Development
Hospitality · Lifestyle · Cultural experience
Brand, Marketing & Communications
Marketing · Communications · Activation
Digital, AI & Product: websites, AI automation and mobile apps.
Recent proof.
Brand Transformation
Destination & Experience Strategy
Destination Strategy
Marketing, Sales & Stakeholder Strategy
Destination Strategy
Corporate Strategy & Brand Transformation
Destination Strategy
Ideas first. Then the proof.
Kuwait. A city with history.
Looking out across Kuwait City this morning, one thought comes to mind. The next chapter of a city is not defined by what it builds. It is defined by what it chooses to become.
The cyber security rating system
This is an area of great curiosity for me as I was recently appointed as an Advisory Board Member to Xcigence, an industry sector outside of my personal experience sweet spot. In summary, Moody’s helped make credit risk measurable. Who will do the same for cyber risk?
Islamic banking vs conventional banking
In the previous post, we examined Global V Local Banking. Today we focus on philosophy. A different operating model philosophy, but does it translate and deliver a different brand experience!
Strategy that does not stop at the deck.
Transformation & Strategy
With our client’s ambition in mind, we define the strategic direction for marketing, sales, branding and communications to build enduring brand value.
Creative & Design
We turn strategy into impactful creative, delivering ready-to-use assets across print, digital, advertising and events.
Strategy to Action
Execution is the moment of truth, where strategy and creativity come to life to deliver business results.
Rooted in the Gulf. Working across continents.
250+ projects delivered across the Gulf and beyond. 116 of them are documented as case studies in this index.
As a preferred consortia partner to leading global consultancies, we support complex transformation programs across international markets.
McKinsey & Company · Oliver Wyman · Strategy&
Fifteen people. One standard.
