The engine room of any corporation, brand and/or individual is founded and defined by the core strength of their strategic plan. Strategy provides clarity, meaning and a roadmap for achieving the ambitions of a corporation, brand and/or individual, identifying the activities which need focus through allocation of time, people and money to achieve success. Activities which do not offer competitive advantage are best deprioritized or eliminated.
Strategy drives organizational structure, and is therefore critical to the effective functioning of the ‘operating model’ used by our clients. Our offering focuses on a number of different functional aspects of strategy ranging from corporate, marketing, sales, branding, and communication strategy, all designed and ideated to create competitive advantage, differentiation and a compelling value proposition tailored to the target audiences for our client offerings.
Post developments of any strategy, the critical next steps are the careful planning and powerful communication design in terms of in-market or internal organization implementation. Change Management is the program designed to transition corporations, brands, teams and individuals towards the key initiatives of the strategic plan, creating awareness, interest and engagement with the intention of reshaping behaviors, perceptions and focusing the organization towards the key success factors.
Managing change is the major challenge of any leadership team, requiring effective communication, strong collaborative spirit and the need to create meaning across any organization.
Creative & Branding
We believe in the power of ideas, creativity and stimulus to bring strategy to life. Corporations, brands and individuals are founded on the platform of a ‘Belief System’, or in marketing terms the ‘Value Proposition’. For a belief system to gain momentum in the environments in which it operates (geography, segment, industry, category, service or activity), it needs advocates/followers to maintain and build the customer base. We need to provide stimulus through creative ideas, visual identification and/or content driven communication methods.
Our evolution as a company from strategy consultancy to a hybrid strategy and creative solutions consultancy was driven primarily by our client base demanding that we support our strategy solutions with powerful branding, creative communication, master narratives and in–market activation. This has helped us to develop into a company where our mission is to support our valued clients from ‘Concept to Execution’.
At Andarakis, we believe that the difference between a good and great creative strategy is defined by the quality of the communication channel planning conducted prior to the development of the creative solution.
Our four step communication channel program asks the following questions:
What is our ‘Right To Win’?
Is it compelling enough to induce a behavioral change amongst our target audiences?
What media vehicles are best suited to reach our audience and deliver our message?
What creative materials do we now need to develop?
Our creative product is tailor made for the media required to best reach our audience. Therefore, our media strategy precedes our creative delivery. Once approved, we work with our collaborative agency, Tonic Media to develop the detailed media plan, prioritize the media activities within the allocated budgets, initiate media buying, and ultimately provide post campaign media audit and review of media effectiveness reporting.
Social Media & Public Relations
We live in a highly connected world, where we can no longer live without our smart phones, tablets and computers. It is about instant communication, feedback and comment, and this is no different for our clients and their brands, products and services.
Within our communication channel planning process, we identify the digital marketing and media requirements of our campaign, assisting our clients in defining the most relevant social media channels to deliver our message, and help develop the narrative and content in the most powerful manner to drive awareness, interest, engagement and/or action for their offering.
Public Relations is often mistaken and used only for press releases and engagement. We, however, believe that Public Relations is a far more powerful tool and that the focus on community engagement through events, newsletters, activation, blogging, sampling, and direct marketing adds tremendous value when developed as part of an integrated Public Relations program. This is the core of our philosophy.
Events & Exhibitions
Whilst we are not an Event & Exhibition company, we help advise and, where required, assist our clients in the management of their events and exhibitions through the identification, negotiation, selection and supervision of the ‘Event & Exhibition’ contractors to deliver against the brand standards of our client. It is a central component of our ‘Concept to Execution’ mission and a manifestation of our vision of partnering with our clients to drive brand value.