Background: To create and execute the Marketing, Branding Identity and Communication strategy and all marketing/leasing collaterals for the launch of the 67 Estate residential compound in Jeddah, Saudi Arabia.
Deliverables: Project Master Concept Guidelines I Customer Profiling I Marketing Strategy I Brand Ambition I Brand Narrative I Brand Positioning I Brand Concept I Brand Identity & Brand Manual Development I Environmental Branding (Signage & Way Finding) I Lead Generation Strategy I Communication Strategy I Master Creative Campaign I Master Leasing Prospectus I Traditional Media Campaign I Digital Media Campaign I Media Planning Recommendation
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