Al Dhahia Mixed Use Residential Development (Al Akaria Real Estate Development)

Background: Al Akaria Real Estate Development have undertaken the development of a mixed use residential community project in the emerging Northern corridor of Riyadh and required the support of a professional real estate consultancy and creative/branding agency to develop the inaugural public launch offering. 
 
Deliverables: Our assignment included detailed Project, Marketing, Sales, Customer Management and Creative Communication strategy and implementation.
Project details
Date:
January 24, 2018June 29, 2022
Client:
Al Akaria
Industry:
Real Estate
Geography:
Saudi Arabia
Detailed Deliverables:
Sales & Marketing Strategy
Print
Branding
Advertising
Webdesign
Social Media
Business Challenge:
To conceptualize and develop the launch strategy and marketing communications program for the the Al Dhahia Residential Community, located within the Al Remal District of North Riyadh, Saudi Arabia
Assignment Mandate:
Develop and implement the Sales & Marketing Strategy for launch including the development of the branding and creative campaign across mass & digital media, social media, public relations and events.
Period:
March 2017 - December 2017

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